Updated Feb 15, 2015
These cookies help track information about how visitors use a website, for instance which pages visitors go to most often. These cookies don’t store or help to collect Personally Identifiable Information (PII) or information that could identify an individual visitor. All information these cookies collect is aggregated and therefore anonymous.
These cookies can also be used to provide GoLastMinute.com with statistical information about the site, which is generally used for performance measurement and improvement. This is generally also known as ‘Analytics’. It includes activities like counting page visits, dwell time, bounce rates, technologies used to access the site, and page load speeds. Analytic services are provided by third parties and specialised software, which can use either first or third party cookies and can also be either session or persistent cookies.
Some third party software services embedded in GoLastMinute.com may use analytics software services to measure the performance of their services. In such cases we classify these cookies as appropriate to the services or functionality provided by the third party, rather than as Performance Cookies. This is because they are used by the third party, rather than by GoLastMinute.com, and therefore the data they collect can be put to purposes unknown by GoLastMinute.com, especially if used in combination with other cookies set by the third party.
These cookies allow GoLastMinute.com to remember choices you make or features GoLastMinute.com implements based on your location (such as language preferences or the region you are in) and to provide enhanced, more personal features. The information these cookies collect are anonymous and they cannot track your browsing activity on other websites.
Buttons and widgets provided by social network services (including Facebook and Twitter) and other third parties commonly set cookies which enable visitors to post links to, ‘Like’ or comment on a site through their social networks. If visitors interact with social network buttons and widgets, that activity is covered under the terms and conditions of the social networking service and not GoLastMinute.com.
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign. They can be placed by GoLastMinute.com or by third party services and are generally persistent cookies. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation. Visitor activity on GoLastMinute.com is tracked and then used to retarget advertising campaigns on other websites.
Google Adsense/Adx, Adwords, Doubleclick DCM/DFP
GraphicBomb Ad Server (adserver.graphicbomb.com)
Third party advertising services